[Case 03]
Giving Professionals More Control Over Their LinkedIn Feed
Social Media / Professional Networking
Designing Feed Control: A UX Intervention for LinkedIn
Helping Users Prioritize What They See Without Losing Their Network
[Project Overview]
LinkedIn’s content feed often overwhelms users with job updates, irrelevant reposts, and posts from distant connections. For my capstone, I designed features that help users customize their feed without disconnecting from their network. I focused on feed modes and connection-based filters to give users more agency over their experience.
[Problem Statement]
Professionals feel overwhelmed by LinkedIn’s feed, which algorithmically surfaces content from 3rd-degree connections, recruiters, and low-relevance posts. Users want to stay updated but lack control over what appears in their feed and when.
[Industry]
Social Media / Professional Networking
[My Role]
Solo UX Designer & Researcher
[Platforms]
Desktop
[Timeline]
January 2025 – April 2025
[Persona]
Nikhil Verma
Marketing Manager
"I want to keep up with my close connections and learn from my network — not scroll through job changes I don't care about."
Age: 29
Location: San Francisco, CA
Tech Proficiency: High
Gender: Male
[Goal]
Filter feed content based on professional intent (e.g., Learn, Network, Job Search)
Control whose content shows up (e.g., Close Connections, All, Public)
Avoid irrelevant noise without unfollowing or muting people
[Frustrations]
Algorithm shows posts from people I don’t know
No way to filter based on what I want to see now
Don’t want to unfollow people but still want to reduce clutter
[Process]
[Outcome]
86% preferred the new Feed Mode tabs over current design
3 out of 4 users said they would use these filters regularly
Design received positive feedback for reducing noise and increasing relevance
[Key Learnings]